WAY
Pronunciation: 'wA
Etymology: Old English wegan, to move; Latin vehere, to carry
1. a course leading in a direction or toward an objective
2. a manner or method of doing
3. our unique, creative, proactive and proven method, combining 1 & 2 above to create dramatic sales and marketing results for clients
There's a reason the average client stays at an agency for only a couple of years. In contrast, there's a reason that Sandweiss Koster has clients who have been with us since 1986, 1988, 1991 and onward.
The SK Way.
The SK Way has worked for automotive, mortgage banking, heating and cooling, medical, lawn and garden, radio and tv groups, publishers, concert events, home improvement, hotel and restaurant, education, real estate, moving and storage, a host of retailers, shopping centers and even political and non-profit clients. While we always follow proven SK methods for success, we never default to a "one size fits all" mentality in our marketing approach. Not only is every industry different, every client within a given industry is different. And what works today might not work tomorrow. One thing remains constant however: Every client needs a marketing partner who shares a passion for results and who has the experience and vision to deliver success. It's this same desire for results and success that leads to late nights thinking, dreaming and innovating.
The SK Branding Way
Marketing is not just creating and running ads. It's every link in the chain between client and customer. Present in each link is a unique brand. We discover and create brands that set clients apart and rally employees. And if a client already has an established brand, we grow it better and more efficiently.
The SK Media Way
You know the old adage, “If a tree falls in the forest and no one is around, does it make a sound?” We have our own adage: "If you create the perfect brand but no one is exposed to it, does it make the cash register ring?" Most agencies relegate media to the back of the bus. We put media in the front seat. Choosing from every available method of delivering a message, we develop a multi-level exposure and tracking strategy. We then execute our plan, not stopping our negotiations just because the media software says we’ve cut the best deal we can. We recognize that a “TRP” never bought a diamond ring or refinanced a home loan. Maybe that’s why our jewelry store and mortgage client continue to grow while many of their competitors are going out of business. We constantly measure and audit our media performance. Maybe that’s why radio stations and tv networks hire us to, in their words, “do FOR us what you’ve been doing TO us for years.”
The SK Creative Way
Being results-focused means that we recognize no matter how creative an ad is, if it doesn’t sell, it’s not good. The only "creative award" we care about is client sales. After all, an Addy Award never bought a car or an air conditioner. Maybe that’s why we have clients whose sales have increased over 1,000% and clients who have retained us for 20+ years.
The SK Value Way
Every marketing dollar spent on overhead is one less dollar spent on getting your message out. Maybe that’s why our Creative Expense to Media ratio is often the lowest our clients have ever seen. Seems simple to us: More dollars in media means more ads, more sales, more long-term clients. And as our clients have and continue to testify, no partner works harder or is more committed to their growth than Sandweiss Koster, Inc.
That’s the SK Way.
How do we know it works? A stack of client testimonials, 100's of millions in client sales, clients who are still growing in the middle of “the most challenging economy since the Great Depression,” and long-term client relationships of 20+ years.
If you think The SK Way is YOUR way, let’s put it to work for you right away. |
